Perform well when it matters
Sport psychology and performance coaching in Winchester and online
I help athletes respond more effectively to pressure, difficult thoughts, mistakes and setbacks. Through practical, evidence-based sport psychology, we build the skills to stay connected to what matters and take effective action in training and competition.
My approach combines sport psychology with extensive experience in endurance coaching, strength and conditioning and health behaviour change.
CASES Sport & Exercise Psychologist (in Training) | MSc Sport & Exercise Psychology | England Athletics Endurance Coach | Level 4 Strength & Conditioning Coach
WHO I HELP
1
Runners & Endurance Athletes
Build confidence, race mindset, pacing discipline and training consistency.
2
Teams & Coaches
Improve communication, cohesion, leadership and team performance.
3
Athletes of All Levels
Support for confidence, motivation, injury comeback mindset and wellbeing.
Services
At AP Sport Psychology, we empower athletes to achieve peak performance through a comprehensive initial assessment tailored to your individual needs, competition level, and unique challenges. Our bespoke programs include ongoing support via email and performance tracking, ensuring you're never alone on your journey. We'll regularly review and adapt your program as you progress, helping you unlock your full potential and elevate your game.
Why Work With Me?
Meet Andy Parkinson
I combine sport psychology, endurance coaching and strength & conditioning to offer a calm, structured and athlete-centred approach.
My practice blends evidence-based psychological skills with practical support to help athletes build confidence, resilience and long-term performance habits.
My approach is grounded in humanistic practice, CBT principles and motivational interviewing, offering supportive and effective performance coaching.
IN ACTION
